Know your audience
Good practice guide
Before you start you should have clear answers to the following questions:
- Why are you creating the content?
- Who are you creating the content for?
You need a clear answer to both these questions before you decide to publish. This guide will provide you with some points to consider in identifying your audience.
Why are you creating the content?
Every page on a website has two purposes – yours and the users' (audience). Your purpose provides you with the reason you are creating the content – and the users' purpose will govern the style, structure and format of the content.
- Your purpose could be anything from encouraging enrolment and influencing decisions, to raising the profile of the University and celebrating achievements.
- The user could seek out your content for many reasons, including wanting to take action (for example enrolling), conducting research, or just satisfying their curiosity.
When you have considered WHY the content is created, then consider WHO it is intended for.
Who is your audience?
The goal of your content is to paint a picture that you perceive your target audience will consider attractive and be prompted to respond to. The following table provides some examples of audience characteristics and possible impacts you should consider when creating content.
|Education and profession|
|Relationship to MQU|