Creating accessible content

Creating accessible content

Good practice guide

Websites, tools, and technologies need to be designed so that people with disabilities can use them. The University is required to meet certain standards to ensure all people can perceive, understand, navigate, and interact with our website. This includes all web pages and rich media (including pictures, audio and video).

This guide will help you ensure that your content meets accessibility requirements.

Writing style

Concise and simple writing helps people with cognitive disabilities, people who aren’t native English speakers, and users on mobile devices; it makes your core ideas clearer for everyone.


Users of screen readers (tool used by visually impaired people to read web pages) navigate through content using headings. Using headings h1, h2 etc correctly and strategically makes your website content well-organized and easily interpretable by screen readers.

  • Do not pick a header just because it looks good visually>
  • Do not skip heading levels (e.g. going from an h1 to an h3 as screen reader users will wonder if content is missing.

Images and audio

Avoid presenting text as an image. Photos, videos, charts, audio and flash are inaccessible when they are first created. Plan time to address this (instead of avoiding this type of media).

Video and audio require transcripts and subtitles (closed captions).

Use ‘alt text’ to describe the purpose of an image:

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