Roles and responsibilities

Roles and responsibilities

A website’s governance policy guides who can make a decision on whether to publish content, the technical format it should take, and where and how it should be published. It also determines what minimum standards are required. These can include alignment with the university’s values and compliance with statutory requirements such as accessibility, discrimination, privacy, and copyright. It does not dictate who can propose the creation of content (it can come from many sources including academics, professional staff, students or third parties).

This fact sheet explains the roles and responsibilities of individuals involved in creating and publishing content.

Publishing roles and responsibilities

All content published on the University website must be written and published by two separate people — an author and an approver. There are, however, many more roles in the publication process.

TitleRoleResponsibilities
OwnerManagement executive in charge of a business unit, such as a faculty general manager.
  • has overall accountability for content for a specific business unit(s)
  • appoints manager(s) and holds them accountable.
ManagerAppointed by the owner – generally the manager of the section of the business unit with significant content.
  • responsible for ongoing management of content assigned to them by the owner
  • approves appointment of authors and approvers
  • accountable to owner.
AuthorAppointed by a manager. Has authority to approve content for publication.
  • review and approve content for publication
  • accountable for content meeting requirements of the business rules.
ApproverAppointed by a manager, has authority to create content.
  • Squiz Matrix web editing rights, including creating and editing of content, but cannot approve content for publication
  • can publish approved content
  • accountable to manager.

Creating and approving content through workflow

The process for publication of content is set out in the image below:

Content approval process

Content sources

The University website has a very diverse range of content. Anyone can request changes and propose new content for publication.

To decide whether material should be published, you should consider:

  • strategic value
  • level of resources required to publish
  • the proposed context for the material (is it proposed for the right place on the website?).

Prioritising content for publication

Owners (and the Managers they appoint) are the equivalent of the executive publisher for website content. The Owners (and Managers) are responsible for:

  • prioritising content for publication
  • supporting the website’s editorial direction and articulating the strategic purpose for the content on ‘their’ pages
  • allocating time and resources for content creation and publication.

NOTE: content must remain current and content Owners must ensure all content is reviewed, and if required updated, at least every six months.

Who can edit, write and publish content?

Authors can edit and write content. They should comply with the requirements advised by the owner, approver and any content supplier. They must make every effort to comply with the University's web publishing requirements.

Authors are also responsible for publishing content after it has been reviewed and approved by an approver.

Who can review and approve content?

Approvers are responsible for ensuring that content they approve for publication complies with the:

  • content owner’s priorities and editorial directions
  • business rules that apply to all website content across the University.
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