Why mobile-friendliness matters

Why mobile-friendliness matters

Why mobile-friendliness matters

How many of us use our smartphones to do a quick Google search? Or read an interesting article on our favourite news site, whilst on the train? Pretty much all of us, these days.

Having a mobile-friendly design means that all your website’s information, such as images, articles, videos etc., can be viewed correctly no matter what size screen you’re viewing it on. Most particularly smaller screens like smartphones and tablets. It’s a better user experience – and that’s what we’re all striving for!

Mobile-optimisation of your website means that your users will have less scrolling, clicking and zooming to do, to view the information that looks good on desktop or laptop. Mobile-friendliness means that those using a wide range of devices such iPhones, Android phones and various tablets are customised.

A major benefit of a mobile-friendly website, besides being user-friendly, is that it matters to Google! Google is now making mobile-friendly a ranking factor. If you want to appear at the top of the list in search engine results, then you need to make sure your site is mobile-friendly as Google will only prioritise mobile versions of websites over their desktop counterparts. If your mobile version is not up to scratch, it will get less exposure and directly impact your online visibility on Google.

When we ask, “Is my site mobile-friendly?” we don’t mean, “Is the site visible on mobile phones?”. What we want to know is, “Does the site offer a good user experience on a small screen?”.

Fortunately the Macquarie University website is built in Squiz and is optimised for both mobile and desktop browsers. However as content creators, there are a number of things you can do to ensure you are adding to our mobile-ptimised user experience:

1. Keep the size of images and documents to a minimum so that they load quickly
2. Upload any videos using the correct method so that they display properly on a mobile device 
3. Think about how your audience will engage with your content. Sometimes less is more and it is worth formatting large amounts of content into accordions to make it easier to read and navigate.

Have you had a look at how your web-pages look on a mobile device or smart tablet?

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