Video

Video

Video and YouTube

Posting to YouTube

All video's used on the web should be hosted on YouTube, and embedded into Squiz CMS.

There are two official Macquarie YouTube channels:

  1. Macquarie University
  2. The Macquarie Community - this is an internal channel and not publicly available however used to embed videos.

Macquarie University

Focused on brand building and student recruitment.

Content on this page should:

  • have an external target audience
  • be relevant to the Marketing Plan
  • be short and concise
  • have a well written title, description, tags and MQ URL (see writing for YouTube guidelines).

If you would like to upload a video to one of Macquarie University's YouTube channels, please contact marketingservices@mq.edu.au

The Macquarie Community

Designed for internal hosting of video content.

Content on this page should:

  • have a small audience in mind
  • be predominantly relevant to internal audiences (staff/students)
  • be used for video storage of faculty/subject specific events in the playlists provided.

To upload content to this page please contact your faculty web coordinator who can list the video in the relevant faculty playlist.

Please ensure you have followed the following writing for YouTube guidelines when uploading videos.

Writing for YouTube guidelines

If you want to upload a YouTube video then you need to write a title, a description and some tags to go with it.

Here are some writing tips:

Title

  • These should be short and catchy, like an attention-grabbing email subject line.
  • Think about what people would actually type into the search bar to find this video. If you use branding terms or industry jargon, rather than plain English, then people won’t even find or watch the video.
  • Make the title relatable to your target viewers
  • Be descriptive enough to convey the story – and yet short enough to fit within 60 characters. In other words: try to keep the title within seven words or so.

A good trick to use is to place your most important keywords right up the front, then use a colon, and then add the rest of the title that helps explain what the video is about. An example of this would be: Growing tomatoes: try these gardening tips

It’s clear, tells you what the video is about, and uses keywords people would search for.

Description

The description field can appear in three different ways. In search results only the first 25-30 characters show, and on the video page it shows the first three lines (about 22 words) and then a show more link that, when clicked, reveals the rest of the copy.

For example, the following is the entire description for one of our videos:

At Macquarie you will have a university experience like no other. You won't just learn from textbooks, you'll learn from internationally respected researchers, unique industry collaborations and programs that give you the real world experience that employers look for.
http://www.mq.edu.au/

Whereas this is what’s seen above the fold:

At Macquarie you will have a university experience like no other. You won't just learn from textbooks, you'll learn from internationally respected researchers, unique industry collaborations and programs

And this is what shows in search results:

At Macquarie you will have a university experience like no other. You won't just …

A good description makes sure that the first 25-30 characters contain the keywords people would search for and also succinctly explains what the video is about.

At the end of the day, the best advice is to write in a conversational tone and to use common sense. Stop and think: would this description really make someone want to watch this video? If not, then all the key messages and branding in the world won’t help you.

Another key tip is to link to your site within the description – this can obviously help drive visitors to your site.

Tags

Tags can help your video rank higher in YouTube’s search listing. Most tags are one word, but you can also have multiple word tags – such as “community engagement” – provided you enclose them in quotation marks.

  • YouTube recommends writing 12 tags or more. Also, mirror the title of the video, using the same word order in tags.
  • Don’t just add tags to drive traffic – instead, the tags need to genuinely reflect the content.

Accessibility

As a publicly-funded organisation, Macquarie is required to make all its online content – including content that we link to on YouTube – accessible. We not only have a moral obligation to make our content accessible, but also a legal one. Furthermore, the more accessible our content is, the more people can actually view it. Find out more information on transcriptions.

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