Our brand lexicon is a fancy term for describing the verbal characteristics that make our brand sound true to who we are.
It differentiates us from everyone else and provides consistency with enough flexibility to talk to our many audiences. It's our guide for conveying personality, tone and feeling. It's for showing how we speak, so we can craft unique copy that sounds just like us. Time and time again.
There are rules and tools we need to learn and follow, but not be constrained by. This is a brand lexicon that invites you to be creative and brave.
The brand lexicon extract of the brand guidelines can be downloaded from the link below.
The Marketing Services team has put together a short workshop around the new brand lexicon. Download the slides and watch the video below.