Style guide and brand lexicon
A style guide is a set of standards for writing. It is a record of the accepted spelling, punctuation, voice etc to be used in publications and webpages across an organisation. Following a style guide ensures consistency in language and a unified textual style, giving a suite of publications a polished and professional finish. The following is the accepted style at Macquarie University. Apply it across publications, printed materials, advertising, webpages and social media presences.
Download the Macquarie University style guide.
Our brand lexicon is a fancy term for describing the verbal characteristics that make our brand sound true to who we are.
It differentiates us from everyone else and provides consistency with enough flexibility to talk to our many audiences. It's our guide for conveying personality, tone and feeling. It's for showing how we speak, so we can craft unique copy that sounds just like us. Time and time again.
There are rules and tools we need to learn and follow, but not be constrained by. This is a brand lexicon that invites you to be creative and brave.
The brand lexicon extract of the brand guidelines can be downloaded from the link below.
Group Marketing has put together a short workshop around the new brand lexicon. Download the slides and watch the video below.