Colours and light graphic

Colours and light graphic

Colour palette and specifications

A refreshed red builds on the equity in the Macquarie University colour palette.

Deep and Bright Reds provide depth.

Magenta and Purple inject energy.

Charcoal and Sand provide contrast.

Macquarie University brand colour palette

In all methods of reproduction, colour must be matched to these Pantone® references. The CMYK breakdowns must match to the Pantone Plus Series® Color Bridge® system. Bright Red is part of the Pantone Plus Series® Color Bridge® 336 New Colors.

ColourPantone® referenceCMYKRGBHTML (HEX)
RedPantone® 187 CPC7 M100 Y82 K26R166 G25 B46A6192E
Deep RedPantone® 188 CPC16 M100 Y65 K58R118 G35 B4776232F
Bright RedPantone® 2035 CPC0 M97 Y100 K3R214 G0 B28D6001C
MagentaPantone® 233 CPC12 M100 Y0 K0R198 G0 B126C6007E
PurplePantone® 242 CPC32 M100 Y11 K41R128 G34 B9580225F
CharcoalPantone® 447 CPC50 M30 Y40 K90R55 G58 B54373A36
SandPantone® 7527 CPC3 M4 Y14 K8R214 G210 B196D6D2C4

Please refer to the Brand Identity Guidelines for usage principles.

Faculty colours

Faculty colours are reserved for use in the entity device and within indexing systems on internal pages.

Faculty of ArtsFaculty of Business and EconomicsFaculty of Human SciencesFaculty of Science and EngineeringFaculty of Health and Medical Sciences
Faculty of Arts Faculty of Business and Economics Faculty of Human Sciences Faculty of Science and Engineering Faculty of Health and Medical Sciences
Pantone® 452 CP
C16 M11 Y45 K25
R170 G167 B125
HTML #AAA77D
Pantone® 2935 CP
C
100 M52 Y0 K0
R0 G111 B186
HTML #0006FBA
Pantone® 321 CP
C
96 M3 Y35 K12
R0 G151 B160
HTML
#0097A0
Pantone® 347 CP
C
93 M0 Y100 K0
R0 G170 B79
HTML #00AA4F
Pantone® 429 CP
C21 M11 YK23
R162 G170 B173
HTML #A2AAAD

Examples

Prospectus coverCourse brochures

Gradients

The five colour gradient is used to communicate with dynamism while the three colour gradient may be used to achieve a more understated tone.

Five-colour gradient

Five colour gradient (shared identity)

Three-colour gradient

Three colour gradient (shared identity) 

The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.

Examples of gradient use


Application


Example


The gradient may be used to add warmth to large areas of flat colour.


Table with gradient applied Publication cover with gradient applied


The gradient can be used behind the light graphic to add depth to communications.


Bag with gradient applied Phone app with gradient applied


The gradient may be used with overlayed Transparency modes of Luminosity at 30% opacity and Color to achieve an innovative and sophisticated feel.


Publication with gradient applied with transparency modes Publication with gradient applied with transparency modes


In bespoke applications, the gradient can be used in both the background and typography to increase energy.


Poster with gradient applied

Light graphic

Light Graphic

The light graphic is an integral and distinctive part of Macquarie University's new visual identity. There is flexibility in its application across a broad spectrum of communications.

To cater for this flexibility there are number of different light graphic artworks available to download. Please refer to the links below or the Brand Identity Guidelines for more information.

Disclaimer:

The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.

In adherence to the delegations of authority that relate to brand and marketing matters, and to ensure compliance with the Brand Identity Guidelines,
all work created that features the Macquarie brand must be emailed to the shared identity team for brand compliance approval.

Master light graphics

The master light graphics comes in two colour variants

  • Five colour light graphic
  • Three colour light graphic

And in two different design variants

  • Half graphic
  • Full graphic

Full light graphic Half light graphic Notes Audience
Five colour light graphic 5 Colour light graphicHalf light Graphic - 5 colour The five colour light graphics are used to communicate with dynamism while the three colour light graphics may be used to achieve a more understated tone. External
Three colour light graphic 3 Colour light GraphicHalf Light Graphic - 3 colour The three colour light graphics may be used in more functional communications. Internal

Usage of the master light graphic 

Full light graphic vs half light graphic

Full light graphic

Example

The full light graphic is used to add interest to a communication where an image is not appropriate. It should be scaled edge-to-edge allowing for a white border where relevant. It may be overlayed with an icon.

Full Light Graphic example

Half light graphic

Example

The half light graphic may be used on its own, in conjunction with an image or overlayed over the gradient. It should be scaled edge-to-edge allowing for a white border where relevant. The half light graphic may need to be customised by deleting rays where they interfere with imagery or text.

Half Light Graphic

Transitional light graphics

Transitional light graphics have been created to allow extension of the red background to fit various communication formats.

Transitional light graphics have been designed to transition either from red (direction one) or to red (direction two). They are available for use in vertical, horizontal, extreme vertical and extreme horizontal formats in both five and three colours.

Transitional Light Graphic

The transitional light graphic should, where possible, transition to sand. Both CMYK and RGB files are available as PDF only to allow extension of the red background to fit various communication formats.

Transitional Light Graphic examples

Transitional light graphics should, where possible, transition to sand. Where appropriate, the red area may be used to house text.

Multi-use light graphic

Multi-use light graphics are used to both mask imagery and carry colour.

Where multi-use light graphics are used solely to mask imagery, they can tell multiple stories in the same communication (eg students and research priorities, or campus facilities and campus grounds). Alternatively, they can be used to mask the same image in different ways, adding a sense of innovation or sophistication to communications.

Due to its complexity, the multi- use light graphic should be used sparingly in communications.

Disclaimer: Approval must be sought from Group Marketing before using and before customising the multi-use light graphic.

Multi-use light graphic

Notes


Artwork


Example


Full multi-use light graphic


The full multi-use light graphic is a flexible device. To create varying effects:

1. It can be used by itself.

2. The large area can be combined with the quarter multi-use light graphic.

3. The large area can be combined with the single multi-use light graphic.

4. The large area can be combined with the master half light graphic. When combining with the master half light graphic, some rays should be deleted to reveal the image beneath.

The large area of the full multi-use device should always be used to mask an image rather than carry colour.


Multi-use Light Graphics artwork


Multi-use Light Graphics artwork example


Quarter multi-use light graphic


The quarter multi-use light graphic may need to be customised by moving rays where they interfere with imagery or text. Ensure rays remain on the same angular grid.


Quarter multi-use light graphic


Quarter multi-use light graphic examples


Single multi-use light graphic


The single multi-use light graphic may be used to convey an innovative, intelligent and sophisticated feel.


Single multi-use light graphic


Single multi-use light graphic example

Light graphic application effects

The light graphic may be applied to either the three or five colour gradient or to imagery using specific modes from the transparency palette.

Normal, multiply, or a combination of the luminosity mode at 30 per cent opacity and the colour mode can be used to achieve various effects.

Application effects

Example

Normal

Light Graphic

Multiply

Multiple

A combination of luminosity mode at 30 per cent opacity and colour mode

Combination of luminosity and opacity

A combination of luminosity mode at 30 per cent opacity and colour mode

To create this effect a single multi-use light graphic is applied using the luminosity mode at 30 per cent opacity. Another single multi-use light graphic is overlayed using the colour mode.

Downloads

Gradient

The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.

Light graphic files

Disclaimer: The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.

All light graphic versions are available in CMYK and RGB.

Template Available
Master light graphics suite Download master light graphics suite
Transitional light graphics suite Download transitional light graphics suite
Multi-use light graphics suite Download multi-use light graphics suite
Complete light graphics suite Download complete light graphics suite

In adherence to the delegations of authority that relate to brand and marketing matters, and to ensure compliance with the Brand Identity Guidelines,
all work created that features the Macquarie brand must be emailed to the shared identity team for brand compliance approval.

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