Colours and light graphic
Colour palette and specifications
A refreshed red builds on the equity in the Macquarie University colour palette.
Deep and Bright Reds provide depth.
Magenta and Purple inject energy.
Charcoal and Sand provide contrast.
In all methods of reproduction, colour must be matched to these Pantone® references. The CMYK breakdowns must match to the Pantone Plus Series® Color Bridge® system. Bright Red is part of the Pantone Plus Series® Color Bridge® 336 New Colors.
Colour | Pantone® reference | CMYK | RGB | HTML (HEX) |
---|---|---|---|---|
Red | Pantone® 187 CP | C7 M100 Y82 K26 | R166 G25 B46 | A6192E |
Deep Red | Pantone® 188 CP | C16 M100 Y65 K58 | R118 G35 B47 | 76232F |
Bright Red | Pantone® 2035 CP | C0 M97 Y100 K3 | R214 G0 B28 | D6001C |
Magenta | Pantone® 233 CP | C12 M100 Y0 K0 | R198 G0 B126 | C6007E |
Purple | Pantone® 242 CP | C32 M100 Y11 K41 | R128 G34 B95 | 80225F |
Charcoal | Pantone® 447 CP | C50 M30 Y40 K90 | R55 G58 B54 | 373A36 |
Sand | Pantone® 7527 CP | C3 M4 Y14 K8 | R214 G210 B196 | D6D2C4 |
Please refer to the Brand Identity Guidelines for usage principles.
Faculty colours
Faculty colours are reserved for use in the entity device and within indexing systems on internal pages.
![]() | ![]() | ![]() | ![]() | ![]() |
Faculty of Arts | Faculty of Business and Economics | Faculty of Human Sciences | Faculty of Science and Engineering | Faculty of Health and Medical Sciences |
Pantone® 452 CP C16 M11 Y45 K25 R170 G167 B125 HTML #AAA77D | Pantone® 2935 CP C100 M52 Y0 K0 R0 G111 B186 HTML #0006FBA | Pantone® 321 CP C96 M3 Y35 K12 R0 G151 B160 HTML #0097A0 | Pantone® 347 CP C93 M0 Y100 K0 R0 G170 B79 HTML #00AA4F | Pantone® 429 CP C21 M11 Y9 K23 R162 G170 B173 HTML #A2AAAD |
Examples
Gradients
The five colour gradient is used to communicate with dynamism while the three colour gradient may be used to achieve a more understated tone.
Five-colour gradient
Three-colour gradient
The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.
Examples of gradient use
Application | Example |
---|---|
The gradient may be used to add warmth to large areas of flat colour. |
|
The gradient can be used behind the light graphic to add depth to communications. |
|
The gradient may be used with overlayed Transparency modes of Luminosity at 30% opacity and Color to achieve an innovative and sophisticated feel. |
|
In bespoke applications, the gradient can be used in both the background and typography to increase energy. |
Light graphic
The light graphic is an integral and distinctive part of Macquarie University's new visual identity. There is flexibility in its application across a broad spectrum of communications.
To cater for this flexibility there are number of different light graphic artworks available to download. Please refer to the links below or the Brand Identity Guidelines for more information.
Disclaimer:
The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.
In adherence to the delegations of authority that relate to brand and marketing matters, and to ensure compliance with the Brand Identity Guidelines,
all work created that features the Macquarie brand must be emailed to the shared identity team for brand compliance approval.
Master light graphics
The master light graphics comes in two colour variants
- Five colour light graphic
- Three colour light graphic
And in two different design variants
- Half graphic
- Full graphic
Full light graphic | Half light graphic | Notes | Audience | |
Five colour light graphic | ![]() | ![]() | The five colour light graphics are used to communicate with dynamism while the three colour light graphics may be used to achieve a more understated tone. | External |
Three colour light graphic | ![]() | ![]() | The three colour light graphics may be used in more functional communications. | Internal |
Usage of the master light graphic
Full light graphic vs half light graphic
Full light graphic | Example |
The full light graphic is used to add interest to a communication where an image is not appropriate. It should be scaled edge-to-edge allowing for a white border where relevant. It may be overlayed with an icon. | ![]() |
Half light graphic | Example |
The half light graphic may be used on its own, in conjunction with an image or overlayed over the gradient. It should be scaled edge-to-edge allowing for a white border where relevant. The half light graphic may need to be customised by deleting rays where they interfere with imagery or text. | ![]() |
Transitional light graphics
Transitional light graphics have been created to allow extension of the red background to fit various communication formats.
Transitional light graphics have been designed to transition either from red (direction one) or to red (direction two). They are available for use in vertical, horizontal, extreme vertical and extreme horizontal formats in both five and three colours.
The transitional light graphic should, where possible, transition to sand. Both CMYK and RGB files are available as PDF only to allow extension of the red background to fit various communication formats.
Transitional light graphics should, where possible, transition to sand. Where appropriate, the red area may be used to house text.
Multi-use light graphic
Multi-use light graphics are used to both mask imagery and carry colour.
Where multi-use light graphics are used solely to mask imagery, they can tell multiple stories in the same communication (eg students and research priorities, or campus facilities and campus grounds). Alternatively, they can be used to mask the same image in different ways, adding a sense of innovation or sophistication to communications.
Due to its complexity, the multi- use light graphic should be used sparingly in communications.
Disclaimer: Approval must be sought from Group Marketing before using and before customising the multi-use light graphic.
Multi-use light graphic | Notes | Artwork | Example |
Full multi-use light graphic | The full multi-use light graphic is a flexible device. To create varying effects: 1. It can be used by itself. 2. The large area can be combined with the quarter multi-use light graphic. 3. The large area can be combined with the single multi-use light graphic. 4. The large area can be combined with the master half light graphic. When combining with the master half light graphic, some rays should be deleted to reveal the image beneath. The large area of the full multi-use device should always be used to mask an image rather than carry colour. | | |
Quarter multi-use light graphic | The quarter multi-use light graphic may need to be customised by moving rays where they interfere with imagery or text. Ensure rays remain on the same angular grid. | | |
Single multi-use light graphic | The single multi-use light graphic may be used to convey an innovative, intelligent and sophisticated feel. | |
Light graphic application effects
The light graphic may be applied to either the three or five colour gradient or to imagery using specific modes from the transparency palette.
Normal, multiply, or a combination of the luminosity mode at 30 per cent opacity and the colour mode can be used to achieve various effects.
Application effects | Example |
Normal | |
Multiply | |
A combination of luminosity mode at 30 per cent opacity and colour mode |
A combination of luminosity mode at 30 per cent opacity and colour mode
To create this effect a single multi-use light graphic is applied using the luminosity mode at 30 per cent opacity. Another single multi-use light graphic is overlayed using the colour mode.
Downloads
Gradient
The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.
- Five-colour gradient [ZIP, 3.8MB]
- Three-colour gradient [ZIP, 3.8MB]
- Complete gradient suite [ZIP, 7.6MB]
Light graphic files
Disclaimer: The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.
All light graphic versions are available in CMYK and RGB.
Template | Available |
---|---|
Master light graphics suite | Download master light graphics suite |
Transitional light graphics suite | Download transitional light graphics suite |
Multi-use light graphics suite | Download multi-use light graphics suite |
Complete light graphics suite | Download complete light graphics suite |
In adherence to the delegations of authority that relate to brand and marketing matters, and to ensure compliance with the Brand Identity Guidelines,
all work created that features the Macquarie brand must be emailed to the shared identity team for brand compliance approval.