Colours and light graphic

Faculty colours

Faculty colours are reserved for use in the entity device and within indexing systems on internal pages.

Faculty of Arts	Faculty of Business and Economics	Faculty of Science and Engineering	Faculty of Medicine, Health and Human Sciences
Pantone® 452 CP C16 M11 Y45 K25 R170 G167 B125 HTML #AAA77D	Pantone® 2935 CP C100 M52 Y0 K0 R0 G111 B186 HTML #0006FBA	Pantone® 347 CP C93 M0 Y100 K0 R0 G170 B79 HTML #00AA4F	Pantone® 429 CP C21 M11 Y9 K23 R162 G170 B173 HTML #A2AAAD

Examples

Gradients

The five colour gradient is used to communicate with dynamism while the three colour gradient may be used to achieve a more understated tone.

Five-colour gradient

Three-colour gradient

The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.

Examples of gradient use

Light graphic

The light graphic is an integral and distinctive part of Macquarie University's new visual identity. There is flexibility in its application across a broad spectrum of communications.

To cater for this flexibility there are number of different light graphic artworks available to download. Please refer to the links below or the Brand Identity Guidelines for more information.

• Master light graphics
• Transitional light graphics
• Multi-use light graphics
• Application effects

Disclaimer:

The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.

In adherence to the delegations of authority that relate to brand and marketing matters, and to ensure compliance with the Brand Identity Guidelines,
all work created that features the Macquarie brand must be emailed to the shared identity team for brand compliance approval.

Master light graphics

The master light graphics comes in two colour variants

• Five colour light graphic
• Three colour light graphic

And in two different design variants

• Half graphic
• Full graphic

	Full light graphic	Half light graphic	Notes	Audience
Five colour light graphic			The five colour light graphics are used to communicate with dynamism while the three colour light graphics may be used to achieve a more understated tone.	External
Three colour light graphic			The three colour light graphics may be used in more functional communications.	Internal

Usage of the master light graphic

Full light graphic vs half light graphic

Full light graphic	Example
The full light graphic is used to add interest to a communication where an image is not appropriate. It should be scaled edge-to-edge allowing for a white border where relevant. It may be overlayed with an icon.

Half light graphic	Example
The half light graphic may be used on its own, in conjunction with an image or overlayed over the gradient. It should be scaled edge-to-edge allowing for a white border where relevant. The half light graphic may need to be customised by deleting rays where they interfere with imagery or text.

Transitional light graphics

Transitional light graphics have been created to allow extension of the red background to fit various communication formats.

Transitional light graphics have been designed to transition either from red (direction one) or to red (direction two). They are available for use in vertical, horizontal, extreme vertical and extreme horizontal formats in both five and three colours.

The transitional light graphic should, where possible, transition to sand. Both CMYK and RGB files are available as PDF only to allow extension of the red background to fit various communication formats.

Transitional light graphics should, where possible, transition to sand. Where appropriate, the red area may be used to house text.

Multi-use light graphic

Multi-use light graphics are used to both mask imagery and carry colour.

Where multi-use light graphics are used solely to mask imagery, they can tell multiple stories in the same communication (eg students and research priorities, or campus facilities and campus grounds). Alternatively, they can be used to mask the same image in different ways, adding a sense of innovation or sophistication to communications.

Due to its complexity, the multi- use light graphic should be used sparingly in communications.

Disclaimer: Approval must be sought from Group Marketing before using and before customising the multi-use light graphic.

Light graphic application effects

The light graphic may be applied to either the three or five colour gradient or to imagery using specific modes from the transparency palette.

Normal, multiply, or a combination of the luminosity mode at 30 per cent opacity and the colour mode can be used to achieve various effects.

A combination of luminosity mode at 30 per cent opacity and colour mode

To create this effect a single multi-use light graphic is applied using the luminosity mode at 30 per cent opacity. Another single multi-use light graphic is overlayed using the colour mode.

Downloads

Gradient

The five and three colour gradients are available as artwork and should not be recreated. They have been specifically constructed to minimise banding when reproduced. Gradients can be scaled to fit formats.

• Five-colour gradient [ZIP, 3.8MB]
• Three-colour gradient [ZIP, 3.8MB]
• Complete gradient suite [ZIP, 7.6MB]

Light graphic files

Disclaimer: The light graphic artwork is only to be used by professional designers who are experienced and knowledgeable in the application of graphic designs.

All light graphic versions are available in CMYK and RGB.