Creating an advertising brief
The advertising brief gathers all the information you need, from booking and placement to design and evaluation of your advertisement or campaign.
We will help you develop your brief, and provide a template to work from.
Questions to consider:
- Who is your target audience?
- What are your key messages?
- How do your messages relate to the strategic priorities of the University (or your faculty/office)?
- How relevant to your audience is the timing of your advertisement?
- What are the best media to capture attention?
- How will you track the effectiveness of your advertisement?
- What is your budget?
Before you can book an advertisement you must send us an advertising brief.
The advertising team will work with a media company to book, place and manage your advertisement.
Some advertising needs to be booked well in advance, so you should contact your Portfolio Partner as soon as possible to discuss your options and check the booking deadlines for your preferred medium.
We need a minimum lead time of seven working days, but some publications and online media require much longer. It's best to contact us up to four weeks before the publishing date.
Costs vary considerably between media (online and print). Print advertising is a very crowded medium, and you need to spend a substantial amount of money to make an impact. Advertising online or in special interest publications may be more cost-effective.
We can tell you about the rates and prices for specific media.